We stick to our tried and trusted process: no activity ever starts without a prior analysis, strategy and the question about the ‘why’.
ANALYSIS: Analyse the current status including existing activities, brand, customers, sales performance, systems and processes and beyond.
OBJECTIVE SETTING: Establish the marketing and sales goals and KPIs, based on the initial analysis and aligned with the overall business objective.
STRATEGY DEFINITION: Define core marketing and sales strategy elements to achieve the defined goals. Depending on the goal this may include a focus on brand, customer acquisition market extension or process digitalisation
IMPLEMENTATION PLAN: Prepare for initiatives implementation. Includes the detailed initiatives plan and timeline.
MARKETING & SALES INTEGRATION: Defining the systems, processes, technologies and resources to support the implementation plan over the long-term.